YouTuber are very trendy, especially among teens. And of course there are well-known YouTuber in all categories, whether sports, music, technology, beauty, etc. No wonder that you now come across YouTuber Merch more and more often.
However, each YouTuber has its own marketing strategy. Some have their own shop and promote it on their channel, others sell the merchandise
eder YouTuber has a different strategy regarding merchandise items. What works also depends on the viewers. But there are some general principles that apply to all channels.

YouTuber Merch

Check whether merchandise articles would be worthwhile

You don't have to reach a certain number of subscribers or a certain playback time to sell merchandise items. Just analyze your channel and brand and find out if it would be worth your while. You should keep the following things in mind:
Assess the strength of your brand: The number of searches using your brand or channel name is a good indicator of your brand awareness.

Measure viewer retention: It's not the number of subscribers that matters. It's much more about how active your audience is. Are your videos regularly rated "Do I like", commented and shared? Do viewers interact with your community contributions?
Set your goals for merchandise items: You should consider how much financial and personal support you need. Do you want to reach a certain level of revenue every month? Are you happy when your fans represent you in public?
An important factor is how much your viewers identify with you and your channel. If viewers see themselves as part of a community, they are more interested in merchandise items from the respective YouTuber.

With a simple search on the Internet you can find out where else your brand and channel can be found.
You can see the most common searches in the Access Source Report in the keyword results.
You can use Google Trends to see how much attention your channel is getting.
You can also register your trademark or secure a domain name if you wish.

Create individual merchandise articles

Merchandise articles

Merchandise articles are very individual. So you should offer fans something that suits you and your channel. Are there any jokes, memes or certain sayings that your community immediately associates with you? Is one of your videos particularly popular with fans? Think about what kind of merchandise items would be a must-have. Keep the following points in mind:
Keep an eye on relevance: First of all you should find out if there is a market for your merchandise. You can also ask yourself what your viewers want and whether the articles are individual.

Take it slow: Get an idea of how well your merchandise is received by your viewers. What kind of merchandise items could you offer and how long would they be available before you expand your offer?
Stay focused: Publish new items one by one. You can ask your viewers about their wishes via surveys in info cards or community posts.
Choose a special occasion: For example, you could publish merchandise items when you reach a certain number of subscribers or a certain milestone.

Many YouTuber sell their merchandise successfully if they have a close relationship with their viewers and are convinced of their brand themselves. Merchandise is not only about income for your channel but also about passion.

YouTuber stuff from Dagi Bee, Bibi & Co.

No matter if T-shirts, caps, books or cosmetics - the YouTubers earn their money not only by advertising in front of their videos and cooperating with manufacturers. Also their own products, such as T-shirts with sayings or specially created perfumes bring the YouTubers more awareness and money. We present the latest products of Bibi, Dagi Bee & Co.

Dagi Bee, Bibi & Co.

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Dagi Bee: Will there be permanent shops from her soon?

Dagi Bees pop-up store tour is a complete success! The fans are clamouring for their merchandise and of course freak out completely when they can even meet Dagi on site. So the question is justified: Will there ever be a permanent dagi shop with their stuff? She tells "Well, we haven't planned anything yet, but we'll see how the tour goes and how the feedback is and maybe something will come along. We'll see, we'll be surprised!" That doesn't sound like a very clear no. ;-)

Dagi Bees pop-up store

Good news for all Mrs Bella fans: the Beauty-YouTuberin has now entered a cooperation with bh cosmetics and will soon be launching her first own range of eye shadows. "I can finally announce that I am the first German YouTuberin to create her own highlighter and eye shadow range together with bh cosmetics. I can't tell you how proud I am that this dream will come true."

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